how to Start Amazon Private Label Business full Guide by ecomwithsaad

A Comprehensive Guide to Amazon Private Label Selling: How to Start and Succeed

Are you looking to start a profitable online business? Amazon Private Label is a great place to start, especially with the potential of private label products. Private labeling on Amazon involves creating your own branded products and selling them through the platform. With proper research and strategy, it can be a lucrative venture. In this comprehensive guide, we will take you through the process of starting and succeeding with private label selling on Amazon. From product research to marketing, we’ll cover everything you need to know to get started and achieve success. So, let’s dive in and explore the world of private label selling on Amazon.


1. Getting Started with Amazon Selling

Amazon Private Label

Are you interested in selling on Amazon Private Label? Whether you’re a small business owner or an individual looking to start a side hustle, Amazon provides a great platform to reach millions of customers worldwide. In this section, we’ll guide you through the process of getting started with Amazon selling.


Step 1: Create an Amazon Seller Account

The first step to selling on Amazon is to create an Amazon Seller Account. You can either sign up as an individual seller or a professional seller. An individual seller account is free to set up, but you’ll have to pay a fee for every item you sell. On the other hand, a professional seller account costs $39.99 per month and allows you to sell an unlimited number of products. With a professional seller account, you’ll also have access to additional tools and reports to help you manage your business.


Step 2: Amazon Business Account

Amazon Private Label Business Account

After setting up your Amazon seller account, consider upgrading to an Amazon Business Account. This will give you access to exclusive business features like bulk pricing, quantity discounts, and analytics reports. It’s free to sign up and can help you save time and money on your business purchases.


Step 3: Types of Selling on Amazon

There are two main ways to sell on Amazon:

Types of selling on Amazon: FBA & MFN

Fulfilled by Amazon (FBA) and Merchant Fulfilled Network (MFN). FBA allows you to store your products in Amazon’s fulfillment centers, and they’ll handle the packaging, shipping, and customer service for you. MFN, on the other hand, requires you to handle all of these tasks yourself. FBA is a great option if you have a large number of products and want to focus on growing your business, while MFN is better suited for small businesses or individuals who want more control over their products.


Step 4: Requirements and Fees

Before you start selling on Amazon, it’s important to understand the requirements and fees associated with Amazon selling. You’ll need to provide detailed product information, including product images, descriptions, and pricing. Amazon charges fees for selling on their platform, including referral fees and fulfillment fees. The amount of fees you pay will depend on the product category, the selling price, and the fulfillment method. Have a Look Below!

Requirements & Fees for Amazon FBA Private Label Business

By following these steps, you’ll be on your way to setting up a successful Amazon selling account. Stay tuned for the next section, where we’ll discuss how to choose and source the right private label products for your Amazon business.


2. Choosing the Right Product to Sell

Selling on Amazon can be a profitable business venture, but choosing the right product to sell is crucial for success. In this section, we’ll discuss the steps you can take to identify profitable product niches and conduct thorough product research.

How to Choose & Source the right Amazon private label products for your Amazon Business


Identifying Profitable Product Niches

The first step in choosing the right product to sell on Amazon is to identify profitable product niches. This involves finding a specific product category or subcategory that has high demand and low competition. Some popular product niches on Amazon include beauty and personal care, health and wellness, and home and kitchen.


Conducting Product Research

Once you have identified a potential product niche, the next step is to conduct product research. There are various research tools you can use, including Amazon, Google Trends, and third-party tools such as Jungle Scout and Helium 10.


When conducting product research, it’s important to analyze the following factors:

  • Competition: Analyze the number and quality of competitors in your chosen niche. Look at their product listings, pricing, reviews, and overall sales performance.
  • Demand: Evaluate the level of demand for products in your niche. You can use tools like Google Trends and Amazon Best Sellers to identify popular products and trends.
  • Trends: Analyze market trends to identify products that are likely to be in high demand in the future.
Product Research Important Factors To Analyze in Private Label on Amazon


Examples of Successful Private Label Product Niches

Some successful private label product niches on Amazon include:

  1. Organic and natural skincare products
  2. Home fitness equipment
  3. Smart home devices
  4. Specialty coffee and tea products
  5. Sustainable and eco-friendly home products

Choosing the right product to sell on Amazon is crucial for success. By identifying profitable product niches and conducting thorough product research, you can increase your chances of creating a successful private label product. In the next section, we’ll discuss the process of creating and branding your own private label product.

Ready to start researching profitable product niches for your Amazon Private Label business? Sign up for a 1-month free consultancy with EcomWithSaad to get expert guidance on choosing the right products to sell. Don’t miss out on this opportunity to take your Amazon Private Label business to the next level.


3. Private Labeling Products on Amazon

Private labeling is a process of creating a unique brand and product line that is sold under the label of a retailer or marketplace, such as Amazon. It differs from other product sourcing methods such as reselling or dropshipping, where the product is sourced from a manufacturer or supplier and sold under their branding.


Benefits of Private Labeling:

Brand Control: Private labeling allows sellers to have complete control over the branding of their products, which can help to establish a unique identity and differentiate themselves from competitors.

Higher Profit Margins: Private labeling products can be more profitable since the seller has control over the production and pricing of the product.

Customizable: Private labeling allows sellers to create a customized product that meets their specific needs and preferences.


Drawbacks of  Private Labeling:

Initial Investment: Private labeling requires an initial investment in product design, manufacturing, and branding.

Risk of Unsold Inventory: Since the seller is responsible for the production and inventory of the product, there is a risk of unsold inventory if the product does not sell as expected.

Quality Control: Private labeling requires close attention to quality control and product testing to ensure that the product meets the required standards.


Process of Private Labeling:

Product Design: The first step in private labeling is to design a product that meets the seller’s needs and preferences. This may involve creating a prototype or working with a manufacturer to create a design.

Manufacturing: Once the product design is finalized, the seller can work with a manufacturer to produce the product. It is important to choose a reliable and experienced manufacturer that can produce high-quality products at a reasonable price.

Branding: After the product is manufactured, the seller can create a unique brand name, logo, and packaging for the product.

Packaging and Shipping: Once the product is branded and packaged, it can be shipped to Amazon’s fulfillment center or directly to the customer.


Tips for Finding and Working with a Reliable Supplier:

Research: Do your research and look for a supplier that has a good reputation and experience in producing similar products.

Communication: Establish clear communication with the supplier and make sure that they understand your requirements and expectations.

Quality Control: Implement a system for quality control and product testing to ensure that the product meets the required standards.

Contract: Sign a contract with the supplier that outlines the terms of the agreement, including the production timeline, payment terms, and quality control measures.

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4. Optimizing Your Amazon Product Listings

When it comes to selling on Amazon, having a well-optimized product listing is crucial for success. Your product listing needs to be informative, compelling, and most importantly, discoverable by potential customers. In this section, we will discuss how to optimize your Amazon product listings to increase visibility and sales.


Importance of Keyword Research

Keyword research is the foundation of Amazon listing optimization. It involves identifying the keywords that potential customers are using to search for products on Amazon. By incorporating these keywords into your product listing, you increase the chances of your product appearing in relevant search results.

There are several tools available for keyword research, one of which is H10 – JS. This tool allows you to analyze Amazon search terms and identify high-value keywords for your product. By using H10 – JS, you can determine the search volume and competition for each keyword, helping you to choose the most relevant and effective keywords for your listing.


Writing Effective Product Titles, Descriptions, and Bullet Points

Once you have identified your target keywords, the next step is to incorporate them into your product title, description, and bullet points. The product title is the most important element of your listing and should include your primary keyword, product name, and any important product features. Keep your title concise and to the point, with a maximum of 200 characters.

In the product description, use your target keywords naturally throughout the text, focusing on highlighting the product’s benefits and features. Use bullet points to break up the text and make it easier to read. Bullet points should also include keywords and highlight the unique selling points of your product.


Optimizing Product Images, Pricing, and Reviews

Optimizing your product images, pricing, and reviews can also have a significant impact on your listing’s success. Your product images should be high-quality and show the product from multiple angles. Use descriptive image names and alt text that includes your target keywords.

Pricing is another important factor in your product’s success. Be sure to research your competition and price your product competitively. You can also use Amazon’s automated pricing tools to adjust your price based on market demand.

Reviews are critical for establishing trust with potential customers. Encourage customers to leave reviews by following up with them after their purchase and offering excellent customer service. Respond promptly to any negative reviews and address any issues to show your commitment to customer satisfaction.

Comparison of Product listings with and without Reviews

Optimizing your Amazon product listing is essential for increasing visibility and sales. By conducting keyword research, incorporating keywords into your product title, description, and bullet points, and optimizing your images, pricing, and reviews, you can improve your chances of success on the Amazon marketplace.

Launching and scaling an Amazon business requires careful planning and strategic execution. In this section, we will discuss the steps you need to take to launch your product on Amazon, the importance of early reviews, how to use Amazon PPC advertising, and strategies for scaling your business.


5. Launching Your Product on Amazon:

To launch your product on Amazon, you first need to create a seller account and list your product on the platform. To optimize your product listing, you need to conduct keyword research and use high-value keywords in your product title, description, and bullet points. Additionally, you need to create high-quality product images that showcase your product’s features and benefits.


Importance of Getting Early Reviews:

Getting early reviews is critical to the success of your Amazon business. Reviews not only impact your product’s visibility on Amazon but also influence purchasing decisions of potential customers. Encourage your customers to leave reviews by sending follow-up emails and offering incentives for leaving feedback.


Using Amazon PPC Advertising:

Amazon PPC advertising is a powerful tool for driving traffic and sales to your product listings. To create effective PPC campaigns, you need to conduct keyword research, target relevant keywords, and create compelling ad copy. Additionally, you need to monitor your campaigns regularly and adjust your bids and targeting as needed.

Example of best and well optimized PPC ads



Scaling Your Amazon Private label Business:

To scale your Amazon Private Label business, you need to expand to multiple products and explore other marketplaces. Start by researching popular niches and identifying product opportunities that align with your business goals. Additionally, consider selling on other marketplaces such as Walmart, eBay, and Shopify to diversify your sales channels.

Chart Showing Revenue Growth through Scaling Private Label on Amazon

Launching and scaling an Amazon Private Label business requires careful planning, execution, and optimization. By following the steps outlined in this section, you can create a successful Amazon Private Label business and achieve your business goals.



launching a successful Amazon Private Label business requires a combination of strategy, research, and persistence. From product selection to optimizing your listings and scaling your business, there are several key factors to keep in mind.

First and foremost, it’s important to conduct thorough research to identify high-demand products and competitive keywords. Utilizing tools like Jungle Scout and H10 – JS can help you identify profitable product niches and high-value keywords for your listings.

Optimizing your product listings with effective titles, descriptions, bullet points, and images is also crucial for driving traffic and sales. Additionally, utilizing Amazon PPC advertising can help you drive even more traffic and increase your visibility in search results.

It’s also important to keep in mind the importance of getting early reviews for your products, as this can help increase your credibility and improve your search ranking. And when it comes to scaling your business, expanding to multiple products and selling on other marketplaces can help you reach even more customers and grow your revenue.

To succeed on Amazon, it’s important to remain adaptable and willing to adjust your strategy as needed. By staying up-to-date with industry trends and continually refining your approach, you can position yourself for long-term success.

In your own Amazon selling endeavors, be sure to incorporate these high-value keywords in your listings:

  • Best
  • Buy
  • Cheap
  • Deals
  • Discount
  • Free shipping
  • Limited time
  • New
  • Sale
  • Top-rated

By keeping these tips in mind and utilizing the right tools and strategies, you can build a thriving Amazon Private Label business and achieve your entrepreneurial goals.

Ready to start your own private label business on Amazon? Let us help you get started! Sign up for our free one-month consultation to learn more about identifying profitable niches, conducting product research, private labeling your products, and finding reliable suppliers. Start your journey towards Amazon Private Label success today!